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Figure 1. Microsoft Xbox supply-chain architecture

A sample data flow through the solution is as follows:

1.  When the console manufacturer requires additional GPU chips, it initiates a purchase order request, which is sent from its ERP system as a RosettaNet PIP over the Internet to Microsoft.

2.  The request is received by the BizTalk RosettaNet Accelerator, the first of two BizTalk Server–based computers in the solution, which serves as the business-to-business (B2B) gateway.

3.  The first BizTalk Server–based computer forwards the purchase order to the second BizTalk Server–based computer, which serves as the hub of the solution, connecting to SharePoint Portal Server, the data warehouse, and the SAP R/3 and Microsoft Business Solutions Dynamics AX systems.

4.  The second BizTalk Server–based computer validates the purchase order request according to its business rules, and then uses orchestration to route the request to the Microsoft Business Solutions Dynamics AX system, where it is used to generate manufacturing process updates.

5.  The Microsoft Business Solutions Dynamics AX system sends its own purchase order request information through the BizTalk Server hub to the SAP system, which formulates a Microsoft purchase order for the chips.

6.  The Microsoft purchase order is forwarded through the BizTalk Server hub to the BizTalk Accelerator for RosettaNet, where it is converted to the appropriate PIP.

7.  The PIP is sent over the Internet to the GPU manufacturer, which prepares to fulfill the order, and which initiates a similar process loop through the solution by acknowledging the purchase order. 

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Benefits

The BII Framework is expected to speed the supply chain process while reducing its cost, for a significant first-year ROI to Microsoft. In addition, the solution was relatively fast and cost-effective to develop. Its loosely coupled structure ensures that suppliers can be added later, as needed, without extensive coding or regression testing.

On-Time Deliveries to Rise by 20 Percent

By providing real-time visibility into the supply chain, the BII Framework will reduce, by a day, the time that Microsoft manufacturing executives took to identify problems through the EDI- and batch-based process.

“A one-day increase in responsiveness is huge in outsourced manufacturing,” says Meshew. “It means you have the time to respond to problems—for example, by rerouting production or changing parameters to potentially save thousands of dollars in unnecessary air freight and expediting costs.”

As a result of increasing agility throughout the manufacturing process, the BII Framework is expected to increase on-time deliveries by about 20 percent for the next-generation Xbox 360 production, according to Meshew. The real-time visibility into the supply chain, combined with tighter integration with supplier work-in-progress processes and Microsoft planning systems, should contribute to a 10 percent reduction in inventory costs.

Return on Investment of 126 Percent Anticipated in First Year

Microsoft expects to see a 126 percent ROI on the BII Framework in its first year. The majority of that return comes from an anticipated $500,000 reduction in inventory carrying costs. Microsoft also anticipates a 20 percent increase in productivity among Microsoft manufacturing staff for GPU production and distribution, saving $165,000. In addition, because the solution will alert IT staff to technical issues that now can be addressed more quickly and cost-effectively, Microsoft expects to save another $82,500 in increased IT productivity.
 

 
  "Because this is a dynamic situation in which we expect additional partners—perhaps another three to five—to join our supply chain over time, we needed a solution that we wouldn’t have to rewrite to accommodate future partners."
Larry Hamlin
, Supply Chain Manager
Silicon Operations, HED, Microsoft Corporation

 “By making our supply chain process faster and more efficient, we expect to see significant savings on the bottom line—while increasing product quality and on-time delivery,” says Hamlin.

 Development Time, Cost Cut by 50 Percent

By using BizTalk Server and the BizTalk Accelerator for RosettaNet, Microsoft estimates it saved 50 percent of the time and cost of developing a supply-chain solution, compared to using traditional EDI. That benefit reduced the development budget by six months and $500,000.

For EDI, the developers would have had to code a separate interface for each process feed from each vendor—34 interface points in all. In contrast, by using standard RosettaNet PIPs that each vendor could understand, Microsoft only needed to create 12 loosely coupled interface points due to the publish and subscribe paradigm that the RosettaNet accelerator and BizTalk Server 2004 make possible. The same PIPs will enable Microsoft to add other suppliers to the system quickly whenever they’re needed, thereby reducing future development costs.

The use of BizTalk Server as an internal integration tool on the Microsoft side also eliminated the need for separate SAP and Dynamics AX point-to-point interfaces, which further reduced development time and complexity.

 “We didn’t have a lot of time to get the solution up and running,” says Hamlin. “We needed development to move quickly in order to initiate production on schedule. Thanks to BizTalk Server and RosettaNet, the solution was ready for us on time and on budget.”

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